About Us
Timeless Professional Beauty is where salon-quality expertise meets intentional beauty. Built on over 26 years of industry experience, Timeless was created to help women feel confident, cared for, and effortlessly beautiful through professional haircare, skincare, and beauty treatments.
Our Collections
Our collections are exclusively available at Hairfashion.style.
Timeless Professional Beauty
Salon-quality haircare designed to nourish, strengthen, and restore healthy, beautiful hair.
Facials and Skin Treatments
Professional facials, Rejuvenator Non-Surgical Face Lift Treatments, Dr Pen Microneedling, facial waxing, and personalised skincare guidance.
Products
Explore the Timeless Professional Beauty haircare range — thoughtfully developed to meet the real demands of daily styling. Each product targets a specific concern, from deep repair and moisture retention to frizz control, scalp health, and lasting hold.
Moisturising Shampoo, Sulphate-free, 250 ml
Cleanse without compromise. Our sulphate-free shampoo gently removes buildup while keeping your hair's natural oils and colour intact. Perfect for daily use, colour-treated, and chemically processed hair.
Key Benefits
- Gentle, Effective Cleanse: Washes away dirt and buildup without stripping moisture or colour.
- Hydration and Softness: Leaves hair feeling soft, hydrated, and smooth right after rinsing.
- Colour-safe Care: Preserves colour vibrancy and prevents fading.
- Scalp Refresh: Cleanses and refreshes the scalp for a clean, balanced feel.
- Luminous Shine: Reveals naturally shiny, manageable hair with every wash.
How to Use
Apply to wet hair and massage gently into the scalp and through the lengths. Rinse thoroughly. Repeat if needed. Suitable for daily use.
For best results, follow with Timeless conditioner and Pre-Wash Hair Oil weekly.
Key Ingredients
- Sodium Cocoyl Isethionate and Lauryl Betaine: Mild, coconut-derived cleansers that foam gently without harsh stripping.
- Glycerin and Panthenol: Lock in moisture and improve elasticity.
- Tocopheryl Acetate (Vitamin E): Protects hair and adds shine.
- Amodimethicone: Smooths frizz and enhances manageability without buildup.
Good to Know
- Type: Sulphate-free, colour-safe shampoo
- Size: 250 ml
- Suitable for: All hair types, especially colour-treated and chemically processed hair
- Shelf Life: 12 months after opening
- Storage: Store in a cool, dry place.
- Made in: Pretoria, South Africa by DC Laboratories
- Packed by: DC Laboratories
Detangling Conditioner, Sulphate-free, 250 ml
Say goodbye to knots and dry, brittle ends. This rich conditioner melts through tangles while delivering deep hydration for smooth, silky, manageable hair from root to tip. Perfect for daily use on all hair types, including dry, brittle, and colour-treated hair.
Key Benefits
- Instant Detangling: Slips through knots fast to reduce breakage and make combing effortless.
- Deep Hydration: Sweet almond oil and conditioning agents restore moisture without weighing hair down.
- Cuticle Smoothing: Smooths the hair cuticle for a sleek, polished finish.
- Improved Manageability: Leaves hair soft, silky, and easier to style every day.
- Colour-safe and Gentle: Safe for chemically processed and colour-treated hair.
How to Use
Apply to clean, damp hair from mid lengths to ends. Leave on for 2–5 minutes, then rinse thoroughly. Suitable for daily use.
Pair it with Timeless Sulphate-Free Shampoo for best results.
Key Ingredients
- Sweet Almond Oil: Nourishes and softens dry, brittle hair.
- Behentrimonium Methosulfate and Cetrimonium Chloride: Conditioning agents that detangle and smooth.
- Amodimethicone: Adds slip and shine without buildup.
- Cetearyl and Cetyl Alcohol: Emollients that lock in moisture and improve softness.
Good to Know
- Type: Moisturising detangling conditioner
- Size: 250 ml
- Suitable for: All hair types, especially dry, brittle, and colour-treated hair
- Shelf Life: 12 months after opening
- Storage: Store in a cool, dry place.
- Made in: Pretoria, South Africa by DC Laboratories
- Packed by: DC Laboratories
Silver Shampoo, Sulphate-free, 250 ml — Brilliance for Silver, Grey and Blonde Hair | Salon Excellence
Keep your blonde, grey, and silver tones cool, bright, and healthy with Timeless Silver Sulphate-Free Shampoo. Formulated without harsh sulphates, it gently cleanses while neutralising unwanted yellow and brassy tones that build up from sun, water, and styling.
How It Works
The secret is the violet pigment in the formula. Violet sits opposite yellow on the colour wheel, so when you wash, it deposits a subtle tone that cancels out brassiness and leaves hair looking cooler, cleaner, and more vibrant. This is why silver and blonde hair looks fresher right after use.
Key Benefits
- Neutralises Brassiness: Violet pigment instantly counteracts yellow and brassy undertones.
- Restores Softness and Shine: Designed for blonde, grey, silver, and lightened hair to restore softness and shine.
- Enhances Cool Tones: Boosts brightness and clarity for a salon-fresh finish between colour appointments.
- Sulphate-Free Cleanse: Gently removes buildup without stripping natural oils or fading colour.
How to Use
Apply to wet hair and massage gently into the scalp and through hair lengths. Rinse thoroughly. Repeat if needed. Suitable for daily use.
Good to Know
- Caution: For external use only. Avoid contact with eyes. Keep out of reach of children. Patch test before use.
- Storage: Store in a cool, dry place.
- Size: 250 ml
- Formulated and packed by DC Laboratories, Pretoria, South Africa.
Silver Conditioner, Sulphate-free, 250 ml — Cool, Soft, and Manageable Silver, Grey, and Blonde Hair
Lock in cool tones and silky softness with Timeless Silver Conditioner. Formulated to maintain your blonde, grey, and silver shades between washes, it deposits subtle violet pigment to neutralise brassiness — without making your hair look violet — while deeply conditioning and detangling.
How It Works
The violet pigment counteracts yellow and brassy undertones with every use. Paired with conditioning agents, it tones without drying, leaving hair smooth, shiny, and easier to manage.
Key Benefits
- Maintains Cool Tones: Extends the life of your silver, grey, and blonde colour by reducing brassiness.
- Deep Conditioning: Softens and hydrates lightened, grey, and chemically treated hair.
- Detangles and Smooths: Reduces frizz and knots for a sleek, polished finish.
- Enhances Shine: Leaves hair looking glossy and healthy, not dull or flat.
How to Use
After shampooing with Timeless Silver Sulphate-free Shampoo, apply to damp hair from mid-lengths to ends. Leave for 2–3 minutes, then rinse thoroughly.
- Maintenance: use after every wash.
Good to Know
- Caution: For external use only. Keep away from eyes. Store out of reach of children. Always patch test before first use.
- Storage: Store in a cool, dry place.
- Size: 250 ml
- Formulated and packed by DC Laboratories.
Pre-wash Hair Oil — Natural Oils Treatment for Silkier, Softer, and Shinier Hair
Give your hair the pre-wash prep it deserves. This lightweight botanical oil treatment works before you shampoo to nourish, protect, and restore your hair's natural shine — no greasy residue, just salon-soft results.
Why It Works
- Deep Nourishment: Penetrates dry, brittle strands to restore moisture and softness.
- Reduces Breakage and Split Ends: Strengthens hair to minimise damage during washing.
- Scalp Soothing: Calms and hydrates the scalp for a healthier foundation.
- Shine and Smoothness: Leaves hair silky, smooth, and visibly healthier after every use.
- Non-Greasy Texture: Won't weigh hair down or feel heavy, even with overnight use.
How to Use
- Apply generously to dry hair from roots to ends.
- Gently massage into the scalp for 2–3 minutes.
- Leave on for at least 20 minutes, or overnight for best results.
- Wash out thoroughly with Timeless shampoo and conditioner.
- Use 1–2 times per week for noticeably softer, shinier hair.
Key Ingredients
- Baobab Oil: Rich in vitamins to moisturise and improve elasticity.
- Argan Oil: Smooths frizz and adds natural shine.
- Hemp Seed Oil: Soothes the scalp and supports hair strength.
- Botanical Blend: Lightweight oils that absorb quickly without residue.
Good to Know
- Size: 100 ml
- Use: For external use only. Avoid contact with eyes. Patch test before use.
- Shelf Life: Use within 12 months of opening.
- Storage: Store in a cool, dry place.
- Made in: Pretoria, South Africa by DC Laboratories.
- Packed by: DC Laboratories.
Nourishing Hair Mask, 250 ml
Give your hair a weekly reset. This intensive mask delivers deep nourishment to dry, damaged, and colour-treated hair, restoring strength, softness, and shine in just seven minutes.
Key Benefits
- Deep Nourishment and Strength: Shea butter, sweet almond oil, and sunflower seed oil penetrate to repair and strengthen from within.
- Revitalises and Restores: Panax ginseng and burdock root extracts help revive tired, chemically processed hair.
- Smooths and Controls Frizz: Leaves the cuticle sealed for sleek, manageable strands.
- Boosts Shine and Elasticity: Hair feels softer, looks shinier, and has improved bounce.
How to Use
After shampooing, apply to mid-lengths and ends. Leave on for 3–7 minutes, then rinse thoroughly. Use 1–2 times weekly for best results.
Pair with Timeless Sulphate-Free Shampoo and Detangling Conditioner for a complete routine.
Key Ingredients
- Shea Butter and Sweet Almond Oil: Deeply moisturise and soften dry, brittle hair.
- Sunflower Seed Oil: Lightweight hydration that enhances shine.
- Panax Ginseng and Burdock Root Extract: Help strengthen and revitalise the scalp and strands.
- Cetrimonium Chloride: Conditions and detangles for smoother comb-through.
Good to Know
- Type: Deep conditioning hair mask
- Size: 250 ml
- Suitable for: Dry, damaged, colour-treated, and chemically processed hair
- Shelf Life: 12 months after opening
- Storage: Store in a cool, dry place.
- Formulated by: DC Laboratories
- Packed by: DC Laboratories
Silk Finish Heat-protected Blow Dry Serum — Pomegranate-Infused, Frizz-Free, Glossy Finish
Get salon-smooth hair at home with our pomegranate-infused blow-dry serum. Lightweight, nourishing, and made for a frizz-free, glossy finish that lasts.
Why You'll Love It
- Humidity Defence: Smooths the hair cuticle to keep humidity at bay.
- Heat Protection: Shields hair during blow-drying and styling with hot tools.
- Brilliant Shine: Leaves hair soft, sleek, and salon-finished without weighing it down.
- Scalp Comfort: Deeply nourishes each strand while supporting scalp comfort.
- Lightweight Formula: Will not feel greasy or heavy, even on fine hair.
How to Use
Apply a small amount to damp, towel-dried hair. Focus on the mid-lengths and ends. Comb through for even coverage, then blow-dry section by section. Finish with a round brush or flat iron for a smooth, glossy look.
Key Ingredients
- Pomegranate Seed Oil, Hydrolysed Keratin, Panthenol, Dimethicone, and Vitamin E.
Good to Know
- Type: Leave-in styling serum.
- Size: 100 ml
- Use: For external use only. Avoid contact with eyes. Patch test before use.
- Shelf Life: Use within 12 months of opening.
Hair Elixir Serum, 30 ml — Glossy Shine and Frizz-free Finish
Get that just-left-the-salon look at home with Timeless Hair Elixir Serum. This lightweight serum smooths, nourishes, and delivers radiant shine without weighing hair down or feeling greasy.
Key Benefits
- Delivers Glossy Shine: Seals the hair cuticle to reflect light for a glossy, healthy-looking finish.
- Controls Frizz and Flyaways: Tames frizz and smooths flyaways for a sleek, polished look.
- Nourishes and Softens: Baobab and Argan oils hydrate and soften hair, leaving it manageable, touchable, and soft.
- Lightweight Feel: Gives shine and smoothness without heaviness. Perfect for daily use.
- Suitable for All Hair Types: Works on natural, colour-treated, and chemically processed hair.
Key Ingredients
- Baobab Seed Oil: Rich in vitamins A, D, E, and omega fatty acids. Deeply nourishes and improves elasticity.
- Argan Kernel Oil: Known as "liquid gold". Restores shine, reduces frizz, and protects against dryness.
- Silicones (Cyclopentasiloxane, Dimethiconol, Phenyl Trimethicone): Create a protective barrier that smooths the hair shaft and locks in shine.
How to Use
Apply a few drops to damp or dry hair, focusing on mid-lengths and ends. Style as desired. Start with 2–3 drops and add more if needed for longer or thicker hair.
Good to Know
- Caution: For external use only. Avoid contact with eyes. Keep out of reach of children.
- Storage: Store in a cool, dry place.
- Size: 30 ml
- Formulated and packed by DC Laboratories | Pretoria, South Africa.
What Our Clients Say
Genuine reviews from our customers, published after moderation.
"Absolutely love the products. My hair has never felt healthier since switching to the sulphate-free range!"
"Hi Hannie! Hoop dit gan goed? Het my pakkie vanogend afgehaal. Dankie vir die puik diens. Mooi dag verder."
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Why Sulphate-Free
Gentler on Your Hair and Scalp
Sulphates are powerful detergents that strip away not only dirt and product build-up, but also the natural oils your scalp produces to protect and nourish your hair. Over time, this leads to dryness, irritation, and a compromised scalp barrier. Sulphate-free formulas cleanse effectively without disrupting your hair's natural moisture balance.
Preserves Colour and Treatments
If you colour your hair or have had a keratin or smoothing treatment, sulphates are your biggest enemy. They accelerate colour fade and break down treatment bonds far sooner than necessary. Sulphate-free shampoos are pH-balanced and gentle enough to extend the life of both colour vibrancy and in-salon treatments significantly.
Reduces Frizz and Improves Softness
By retaining the hair's natural oils and moisture, sulphate-free products leave hair noticeably softer, smoother, and more manageable. The cuticle remains sealed rather than roughened by harsh detergents, which directly reduces frizz and improves shine — particularly for curly, wavy, or chemically treated hair types.
Better for Sensitive Skin
Sulphates are a leading cause of contact dermatitis and scalp sensitivity. For anyone prone to eczema, psoriasis, or general irritation, switching to a sulphate-free routine can make a meaningful difference. The absence of harsh foaming agents means a calmer, healthier scalp environment over the long term.
Science Behind Timeless
Sulphate-Free Formulation
Timeless Professional Beauty products are carefully formulated using sulphate-free, salon-quality ingredients selected to nourish both the hair and scalp without stripping away essential natural oils.
Key Active Ingredients
Enriched with ingredients such as pomegranate oil, sweet almond oil, sunflower seed oil, hydrolysed proteins and panthenol, the range helps restore moisture, softness and shine while supporting long-term hair health.
Strength and Elasticity
By focusing on balanced, lightweight formulations, Timeless helps improve elasticity, reduce breakage and strengthen the hair fibre from root to end — especially for dry, colour-treated, chemically processed or heat-styled hair.
Frizz Control and Protection
The sulphate-free approach gently cleanses while helping preserve the hair's natural lipid barrier, resulting in smoother texture, reduced frizz, improved manageability and healthier-looking shine over time. The range also assists with heat and frizz protection while supporting scalp comfort and overall hair resilience.
Ready to make the switch? Shop the Timeless range or contact us with any questions.
Shop the Timeless Range →Frequently Asked Questions
Sulphates are synthetic detergents commonly found in shampoos and cleansers — the most prevalent being sodium lauryl sulphate (SLS) and sodium laureth sulphate (SLES). They are responsible for that rich lather many people associate with a thorough clean. Sulphate-free products achieve the same cleansing result using milder, plant-derived surfactants that do not strip the hair's natural moisture barrier.
Yes. All Timeless Beauty Group products are formulated without sulphates, which are a leading cause of premature colour fade. Our range is pH-balanced and gentle enough for daily use on colour-treated, highlighted, or chemically processed hair, helping to extend the vibrancy and life of your colour between salon visits.
We recommend using the Nourishing Hair Mask once a week as part of your regular routine. For very dry, brittle, or heavily processed hair, you may use it twice a week until the desired level of repair and softness is achieved. Apply to clean, towel-dried hair, leave on for 5 to 10 minutes, and rinse thoroughly.
The Silver Shampoo is specifically formulated with violet pigments to neutralise yellow and brassy tones in grey, white, and blonde hair. Using it on darker hair is not harmful, but the toning effect will not be visible. If you have dark hair, our Moisturising Shampoo is a better fit for your daily cleansing routine.
Yes, we ship to all major centres and outlying areas across South Africa. Shipping costs are calculated based on the total weight of your order and are displayed clearly at checkout before payment is confirmed. Shipping starts from R119. Delivery times vary depending on your location and the courier service used.
Timeless Beauty Group is committed to responsible and ethical product development. Our products are not tested on animals. We believe that effective, salon-grade hair care can be achieved without compromising on our values or on the wellbeing of animals.
Still have questions? Contact us — we're happy to help. Or browse our product range to find the right match for your hair.
Contact Us
Office Hours
- Monday09:00 - 17:00
- Tuesday09:00 - 17:00
- Wednesday09:00 - 17:00
- Thursday09:00 - 17:00
- Friday08:00 - 17:00
- Saturday08:00 - 12:00
Physical Address
611 Sysie RoadKameeldrift
Pretoria
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